Creative Communication LCC1013

Based on an article written by Ernesto, the movie industry has taken some actions to prevent the leaking of the pirated movie to the public. Some movie theaters use high technology equipments to stop the illegal copying in the theaters. For examples, like the night vision goggles and metal detectors have helped a lot on preventing the movie being copy. Even some of them are able to record the movies the quality of the pirated movie is very bad. Another effort of stopping the movie piracy is the watermarking techniques which have been used by many studios. This technique can track down the origin of the movies. The theaters can recognize the place of the video recorded and get to know the source of the distribution.
From a research done by the Motion Picture Association of America (MPAA) in year 2004, the global movie piracy has been growing rapidly. Due to this issue, MPAA has organized a campaign to fight against the online piracy. They have planned to advertise online piracy fight on the newspaper and magazine to decrease the number of people in downloading the pirated movie from the internet.
For my opinion, the usage of high technology devices can somehow manage to reduce the movie piracy as people recently demand for high quality of movie even though is pirated movie. Although the expenses for the device use by the movie industry are quite high, they are willing to spend the money for them. However, preventing the online piracy through the campaigns and advertisements is not an effective way. Most of the people will ignored this kind of campaign and advertisements or cannot bring out long term effect in this issue.


by Ying Rou