Creative Communication LCC1013

Based on an article written by Ernesto, the movie industry has taken some actions to prevent the leaking of the pirated movie to the public. Some movie theaters use high technology equipments to stop the illegal copying in the theaters. For examples, like the night vision goggles and metal detectors have helped a lot on preventing the movie being copy. Even some of them are able to record the movies the quality of the pirated movie is very bad. Another effort of stopping the movie piracy is the watermarking techniques which have been used by many studios. This technique can track down the origin of the movies. The theaters can recognize the place of the video recorded and get to know the source of the distribution.
From a research done by the Motion Picture Association of America (MPAA) in year 2004, the global movie piracy has been growing rapidly. Due to this issue, MPAA has organized a campaign to fight against the online piracy. They have planned to advertise online piracy fight on the newspaper and magazine to decrease the number of people in downloading the pirated movie from the internet.
For my opinion, the usage of high technology devices can somehow manage to reduce the movie piracy as people recently demand for high quality of movie even though is pirated movie. Although the expenses for the device use by the movie industry are quite high, they are willing to spend the money for them. However, preventing the online piracy through the campaigns and advertisements is not an effective way. Most of the people will ignored this kind of campaign and advertisements or cannot bring out long term effect in this issue.


by Ying Rou

In the article “MPAA: Movie Piracy is the New Plague” (Scarlet Pruitt, 2004), Scarlet has stated some reasons of pirated movie spreading among the public. Nowadays, people can easily get the pirated movie from different sources like internet, VCD and DVD. Especially through internet, they just need to click a few buttons to download the movie without paying for it. It is fast which suits the lifestyle of people at present.
Besides that, people no need to spend money for downloading the movie as they are free of charge. Why people wants to buy an original VCD or DVD when there are ways of watching the movies free. Even buying the pirated VCD or DVD, they are very cheap when compared to the prices of the movie tickets. They can watch the pirated VCD or DVD a hundred time but they can only watch once when using a movie ticket.
Moreover, they are many choices for the people to choose in the internet. Some movies which are difficult to buy the original VCD or DVD, there is great opportunity that internet provided this movie. From the black and white types of movies to the latest movies, people can download from the internet easily. People get to view the new movie in the internet even though the theaters have not release the movie in some countries.
From my point of view, these reasons are very accurate as these issues are happening around the public. All people like free gifts especially when the free gifts are what they want. Everything wants to be fast is another humanity of the people nowadays. These are the reasons why movie piracy cannot be eliminated from the public.


by Ying Rou

Methodology
A group of MMU students randomly selected from different years and faculty, comprising of 50 students are requested to provide their opinion on identifying the factors that lead to the continuity existence of pirated movies in Malaysia. Within the group there were 50 students from four different academic departments –engineering, creative multimedia, IT and management. The subjects were selected from different academic years and faculty of the Multimedia University, Cyberjaya campus in the year 2010.
The selection that was made consists of male and female regardless of race, religion and culture and the age was within the range of having the ability to decide on their own expenditure. This criterion was employed to ensure competent understanding of the issue and to obtain more accurate information that is best in explaining the issue.
The test instrument employed in this study was a few articles related to the issue of pirated movies in Malaysia and reviews written out by our group members. Questions in the questionnaire will be written out based on the references taken online newspaper relating to the subject or articles that have been search from the internet. It usually consists of official calculations report findings made by government body or any other professional association regarding the issue.
Every person from the group was given a questionnaire which consists of 20 questions related to pirated movies industry in Malaysia. The questionnaire will be distributed to 50 persons in the way of printed question form or through email which the results will be send back to the report group members. 1 or 2 person will be in charge as an examiner to examine and collect the data and information obtained from the questionnaire session that lasted for about 3 days. The examiner will explained to every student about the main purpose and the target of the report and that their answer for each question will be collect and calculate to show the percentage of the majority opinion on the issue. All sessions were saved in the computer and later printed out for easy data analyze and presentation.

I did mention about possible topic for our article. So here it goes…

You just got out of the shower and reached for your favorite deodorant. You like it because it smells nice and it keeps your underarms dry and odor free. You've used it for a long time. But did you ever read the ingredients on the label and wonder about the safety of the almost unpronounceable chemicals listed in the tiny printed label to read?

If not, you're like most people. You don't expect to find products on store shelves that contain harmful ingredients. But beware. The ingredients in many deodorant products could endanger your health.

The legal-poison inside a deodorant ingredients: Aluminum Zirconium

Certainly, you've heard in the news recently about the possible association with deodorants and breast cancer. Maybe you've even heard about the possibility that aluminum in deodorants may contribute to Alzheimer's disease. And you may or may not know about ingredients which act like estrogen and can upset your hormonal balance.

Perhaps you've heard all these things and just shrugged them off. After all how could companies sell these products if they're not safe? The manufacturers certainly must test the ingredients and the products before they put them on the market, right? Well, not exactly! The law does not require manufacturers to test their products for safety. In fact, except for colors and a few banned ingredients, manufacturers can use any raw material they want as an ingredient in your deodorant. Most of the ingredients used in deodorant and other personal care products have not been fully tested. Many have never been tested at all.

The industry, in an attempt to make it look like it's acting in the interest of consumer safety, formed the Cosmetic Ingredient Review in 1976 to evaluate the safety of ingredients used in cosmetics and personal care products. However, in the 29 years up to June 2005, they performed safety assessments on only about 10% of the ingredients allowed in cosmetic and personal care products, including deodorants, and never evaluated one third of the 50 most commonly used ingredients.

But, you might add, the FDA wouldn't allow companies to sell unsafe products to the public, right? Well, in theory! While the FDA urges manufacturers to conduct the tests necessary to substantiate the safety of their products, the law does not require manufacturers to test their products for safety. The FDA doesn't approve deodorants and antiperspirants or any other cosmetic or skin care products before they reach the marketplace. The FDA can only have a product removed from the market if they can prove it harmful in a court of law.

So, what does this mean for you? Does it mean you should stop using deodorant? What can you do to protect yourself? Well, you have several options. You can discover the secret to reading ingredient labels and ascertaining ingredient safety, making yourself a master of choosing products without harmful ingredients. You can ask someone who knows to recommend a safe deodorant or antiperspirant. Or you can get adventuresome and learn how to make your own.

Now, it really isn't necessary to go to the time and trouble of making your own, unless of course you want to. You can find healthy deodorant products in stores or online if you know how to read labels and determine ingredient safety. Once an almost impossible task for the average person, but no more. Now you can easily master the art of label reading and interpretation with the book, Dying To Look Good. It gives you the keys to deciphering the safety of the ingredients on the label of your deodorant and other personal care products as well as providing names of healthy products and where you can buy them.

So, to all Malaysian consumers read, understand and choose wisely before you buy!

Have an opinion to share about this topic? Your participation is welcome!

Regards,

Shahfizal

Premarital sex or also known as fornication in older term refers to individuals of different gender performing sexual intercourse before their marriage. This issue have been discussed and debated among the communities since a long time ago.

The issue that is being debated among the society in older days regarding premarital sex is mainly about the the importance of maintaing the virginity of the female for their future husbands. I personally thinks that is merely a statement which praise for male chauvinism. I think they should be questioning whether the male is still a virgin or not and not only focusing on the women.

In my opinion, I personally do not think that premarital sex is a crime or something immorality, but I also do not praise for promiscuity. The only thing that should be taken care of regarding this issue is not about faith, religions and something like that because I think that discussing the issue of religion in this 21st century is not a wise thing to do since people in this century is smart enough to twist the teachings of God or use the name of God for their own wild desires. A few things I think do matter in this issue is the willingness between both parties, safety measures taken and knowing the consequences of any accidents happened for their own decision including premarital pregnancy, venereal disease and other issue.

The society should focused on educating the young generation from psychological and mental aspect. The society should instill positive thinking to the youngsters about the issue of respecting their partners, how to protect themselves in terms of thinking and physically. Listening to the view and opinion of the younger ones and correcting their thinking before it is too late. I think that merely restraining the young generation using pure force and law restriction will only caused them to rebel in a stronger way. Thus, even if they are hurt by their own decision, many of them didn't manage to recover or understand the right thinking because they have no one to teach them how to dealt with this issue. What they understand is just mere opposition from the society but they don't know why.

The above comments only represents my own perspective view. Welcome for any suggestion or comment.

posted by Tor Hooi Xing

Guys,
How are we going to write the reviews?
From my point of view, reasons of pirated movie getting popular among the public is one of the important content that we should write in the review.
What other content are suitable for reviews?

by Ying Rou

Subject: Creative Communication LCC1013
GROUP TOPIC: Why Pirated Movie Still Exist?
INTRODUCTION & PROBLEMS
Pirated movies either hard copy (VCD, DVD, Blu-Ray, etc) or soft copy (torrent, download archive) was no longer in control.
People kept choosing pirated movies because they are cheap and easy to obtain from the black market which openly sold those pirated copy movies at the street even in the famous shopping mall at every major city in the world!
Authority and film maker have spent billions of dollars to overcome piracy but it never comes to end as expected.
Most of film maker today depends on ticket and merchandise sale to gaining profits. In the same time they also lost a lot of money then what they had got in profiting because of movies piracy.
Piracy of movie products has both a positive impact and a negative impact on the legitimate sales of the movie product. On the one hand, movie piracy decreases the legitimate sales because the pirated movie user may not watch a theatrical movie; on the other hand, however, piracy increases the legitimate sales of the movie product through the impact of network externalities and the diffusion of information.
If the positive and negative impacts of piracy on the sales of movie products coexist at the same time, the overall impact of piracy on sales will depend on which impact is superior.
This paper tries to estimate the impact of movie piracy on the theatrical movie industry. In order to do this, a mathematical model was developed by modifying Hui and Png’s model for music piracy and, then, the overall impact of movie piracy on the theatrical movie industry estimate utilizing data on movie sales, admission price, video penetration, piracy rate of movies, and Internet penetration of 25 countries for 5 years through a two-stage least square model analysis.
Each positive impact and negative impact of movie piracy on the theatrical movie industry is not estimated, however overall piracy impact resulting from the substitution between the negative and the positive impact of piracy is estimated.
The results show that the overall impact of piracy is slightly positive. This implies the counterintuitive conclusion that theatrical movie sales have at least slight benefits from movie piracy.
The impact of pirated movies are terrible and even the MPAA (Motion Picture Association of America) was force to lied about the actual pirated movies statistic.
Even the MPAA themselves upload the fake movie at some cyber piracy portal on the world wide web to avoid the actual movie from being illegally copied and released for viewing without any profits gained and authorization. Indeed.
REFERENCES
1.) Copyright Infringement
LINK: (http://en.wikipedia.org/wiki/Copyright_infringement)
2.) The Industry Trust
LINK: (http://www.copyrightaware.co.uk/)
3.) Why Piracy Movies is Bad and What To Do About It?
LINK: (http://screenrant.com/movie-piracy-zombieland-video-on-demand-digital-download-solutions-kofi-35289/)
4.) The Film Talk
LINK: (http://www.thefilmtalk.com/2009/02/05/alec-baldwin-hulu-netflix-watch-instantly-piracy-hollwood-movies-bittorrent/)


by Shahfizal